BOOK DESCRIPTIONS
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--- One-line description (31 words) ---

A messaging framework that treats a brand's message as a sequence of eight moves rather than a pile of tactics — set them in order and a stranger becomes a client.

--- Short description (86 words) ---

The best product doesn't win. The best-understood product does. In Eight Dominoes, Jake "The Wizard" Tlapek argues that the distance between how good your work is and how good the market believes it is may be the most expensive gap in your business — and that closing it is a matter of order, not volume. The book breaks messaging into eight moves built one at a time, each chapter pairing a real brand turnaround with a workbook that turns the lesson into the reader's own words.

--- Full — retail description (261 words) ---

The best product doesn't win. The best-understood product does.

You've watched it happen: a competitor with a weaker offer and a higher price eats your lunch. They didn't outspend you. They out-meant you. The distance between how good your work is and how good the market believes it is may be the most expensive gap in your business. Eight Dominoes closes it.

Most marketing advice sells you parts: a better hook, a sharper headline, a slicker funnel. But a message isn't a pile of parts. It's a sequence — eight dominoes that, set in the right order, knock each other down until a stranger chooses you. Out of order, they don't fall at all.

Jake "The Wizard" Tlapek breaks the chain into eight moves you build one at a time: Core Attraction, Attention Catalyst, Value Proposition, Impact Chain, Your Mechanism, Barrier Breakdown, Embracing Limitations, and The New Opportunity.

Every chapter pairs a real turnaround with a workbook that turns the lesson into your words: how Domino's admitted its pizza was bad and engineered one of the great comebacks in fast food, how a $4,500 video let Dollar Shave Club topple a $30-billion giant, how Buckley's sold the worst-tasting medicine in the country by bragging about the taste. An appendix maps all eight dominoes across 30 real brands so you can study the chain in the wild.

With a foreword by positioning authority Marty Marion.

If your work is better than your sales reflect, the problem isn't your product. It's the order of your words. Build the chain. Watch the market fall.

BOILERPLATE
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--- About the book ---

Eight Dominoes: A Messaging Framework That Compounds Into Awesome Clients is a 223-page framework for business owners whose work is better than their sales reflect. It treats a brand's message as a sequence of eight moves — Core Attraction, Attention Catalyst, Value Proposition, Impact Chain, Your Mechanism, Barrier Breakdown, Embracing Limitations, and The New Opportunity — built in a fixed order, with a workbook at the end of every chapter and an appendix mapping the chain across 30 real brands. It carries a foreword by positioning strategist Marty Marion.

--- About the platform ---

Eight Dominoes is also software. The platform takes the book's workbook and turns it into a workbench for agencies, consultants, and operators who own the message for more than one brand: build each client's eight dominoes with AI drafting grounded in the framework, generate on-brand content for every channel from the finished chain, and get a prioritized daily move across the whole portfolio.

--- About the author ---

Jake "The Wizard" Tlapek built a Chicago marketing agency on an audience he started from zero, grew it seven years, and sold it. He never changed a client's product — only the order of their words.
