The WizardBook
the wizard.
Raw marketing truths. No theory. No fluff. Your audience will thank you.
TikTok followers, built posting twice a day on camera
Years in marketing. Every take comes from the trenches.
Max reply time. Jake reviews every inquiry personally.
Why your audience wins.
Jake doesn't show up to podcasts to repeat the same advice every other marketing guest recycled from a Twitter thread. He brings war stories, real numbers, and the kind of honest takes that make listeners stop what they're doing and replay a segment.
He has generated over $100 million in measurable revenue for clients. He's made two exits: Brio Studio and Wizard Marketing, an SEO and web shop he built over seven years and then sold. He wrote Eight Dominoes, co-designed the card game Grifters, and grew a TikTok following past 110K by telling the truth when everyone else was pitching.
What makes him different as a guest: he's not optimizing for soundbites. He's optimizing for the moment your listener pulls their car over and takes notes.
Topics Jake covers.
Every topic comes with real data, real examples, and zero filler.
People Buy Dreams
Why great products fail silently. Buyers decide with emotion and justify with logic, and most businesses only ever talk to the logic. The eight-domino framework that fixes the message without changing the product.
Share of Brand Voice
The one metric most businesses ignore that predicts market dominance better than any vanity KPI. Hear it on MTAFW #1162 →
Two Exits, Two Lessons
How Jake built and sold two businesses, Brio Studio and Wizard Marketing, and the specific decisions that made both acquirable.
Demand Generation Without Ads
Organic demand generation that compounds over time. Most businesses are buying attention they should be earning.
Marketing for Founders
What founders get wrong about marketing, and the simple shifts that unlock revenue without adding headcount.
Conversion Architecture
The hidden structure behind high-converting funnels. What most marketers skip and why it costs them the deal at the last step. Hear it on SPE #162 →
Steal these questions.
Prep done for you. Lift any of these word-for-word — Jake has a story, and a number, for each one.
- 01
You say people don't buy features, they buy dreams. What does that actually mean for a small business?
- 02
What is Share of Brand Voice, and why do you call it the one metric most business owners overlook?
- 03
You sat at 400 TikTok followers after a month of posting. Then 10,000 showed up almost overnight. What happened?
- 04
Tell me about the page that went from 1.2% to 6.5% conversion. What was the tweak?
- 05
You co-designed a published card game, Grifters. What did board games teach you about marketing?
- 06
What marketing "best practice" should most founders ignore completely?
- 07
You're an AI skeptic in the middle of an AI gold rush. Make your case.
Jake's bio.
Copy and paste this for your show notes, episode page, or wherever you introduce your guests.
Jake Tlapek, known as The Wizard of Marketing, has spent 13 years fixing what quietly kills growth: messaging that sells the product instead of the future the buyer wants. He has generated over $100 million in measurable revenue for clients and made two exits: Brio Studio and Wizard Marketing, an SEO and web shop he built over seven years and then sold. Today he runs an independent consulting practice and The Eight Dominoes Mastermind.
He is the author of Eight Dominoes: A Messaging Framework That Compounds Into Awesome Clients (2026), the book on the psychology of buying behind his biggest client results. He co-designed the card game Grifters (Indie Boards & Cards) and built a 110K+ TikTok following through one approach: telling the truth about marketing when everyone else was pitching.
Invite Jake.
Jake reviews every inquiry personally. If it's a fit, he'll confirm within 5 business days. He does his homework, shows up on time, and doesn't waste your audience's time.
Jake reads every inquiry. Expect a response within 5 business days.