The Grimoire
Marketing truths, teardowns, and the occasional spell. The thinking behind the sequence, written down. No fluff.
Customer Reviews Are Now a Local Ranking Factor You Can't Fake
Reviews stopped being a vanity stat. They're a ranking input the algorithm weighs and the AI reads aloud to your next customer. Most businesses are still collecting them wrong.
Google Business Profile and Local SEO: The Map Is the Storefront Now
You don't have a homepage problem. You have a Google Business Profile problem. The map is the storefront now, and most local businesses are still decorating the wrong window.
NAP Consistency for Local SEO: The Boring Signal That Still Decides Who Shows Up
Your name, address, and phone number aren't a ranking hack. They're the cost of admission. Get them wrong and every other tactic works twice as hard.
SEO and PPC Together: One Search Result, Two Weapons
Most companies run paid and organic as two strangers fighting over the same screen. The result is wasted budget and a search page that AI is quietly hollowing out.
Share of Brand Voice: The One Metric Most Businesses Ignore
Impressions and likes are a comfort blanket. There's one metric that predicts whether you'll still be here in three years, and your competitors are ignoring it.
400 to 110K: What Building a TikTok Following Actually Took
Everyone wants the viral video. I posted to 400 people for a month first. The real timeline from 400 to 110K followers, and the part that actually generated leads.