Jake Tlapek

Experiments

A wizard's journal

This journal belongs to

Jake Tlapek

If found, return to jakethewizard.com

The Experiment Journal

Contents

Marketing is the day job. This is where I keep the experiments.

  1. Quizards3
  2. Alice5
  3. Foeforge7
  4. Big Ideas9
  5. NAUTILUS11
  6. Local Dictation13
  7. Another Day at the Office15
  8. Plot Twist Goods17
  9. Why I keep this journal19
  10. Here for the marketing?20

Experiments in games

Ink sketch of four small wizards in a dungeon casting question-mark cards at a grumpy goblin.

Quizards

A trivia dungeon crawl for friends.

3

Quizards

Live

Quizards is a co-op dungeon crawl where every attack is a trivia question.

Get it right and the goblin takes the hit. Get it wrong and the goblin swings back. Up to ten friends share one party and one dungeon.

Current Status

Live in the browser. Now I'm rebuilding it as a native app for iPhone and Android.

Plays in
Any browser
Party
2 to 10 players
Play it at quizards.app

4

Experiments in AI

Ink sketch of a clockwork owl in spectacles sorting envelopes beside a ledger and an hourglass.

Alice

My office assistant, still in training.

5

Alice

Testing

Alice is the assistant I'm building to help run my own business.

She keeps the records, drafts a morning briefing, and checks every action before it happens. Nothing goes out without my say-so.

Current Status

Running in a test office. She can't send anything on her own yet, and that switch stays off until she earns it.

Talk to her by
Chat
Built for
My own office

Private build. No sign-ups.

6

Experiments in tabletop tools

Ink sketch of a smith hammering monster miniatures on an anvil beside dice and a battle map.

Foeforge

Encounters forged for your table.

7

Foeforge

Live

Foeforge builds D&D fights for the party you actually have.

Most encounter math rates a fight against an average party. Foeforge rates it against yours, then tests it before your players roll initiative.

Current Status

Live at foeforge.com and free to use. Go build a fight and try to break it.

Built for
Dungeon Masters
Monsters
The free SRD
Build a fight at foeforge.com

8

Experiments in kids' books

Ink sketch of a child in a small wizard hat running a lemonade stand while a friend waits.

Big Ideas

Business stories for ages 6 to 9.

9

Big Ideas

Typeset

Big Ideas is a five-book series about kids who start small businesses.

A lemonade stand with a problem. Cookies that cost more to make than they sell for. Every story ends with a worksheet, so by book five a kid has written a business plan of their own.

Current Status

All five stories are drafted. Book one is laid out for print.

Book one
The Lemonade Problem
Ages
6 to 9

10

Experiments in pinball

Ink sketch of a pinball table built like Captain Nemo's submarine, with porthole bumpers and a giant squid.

Nautilus

A pinball table from 20,000 Leagues Under the Sea.

11

Nautilus

Tuning

NAUTILUS is a custom pinball table I'm designing in Visual Pinball.

Captain Nemo's submarine, the giant squid, the long dive to Atlantis. Every shot on the table tells part of the voyage.

Current Status

Table script and full ruleset written. I graded the design against the best tables ever built. The critique won. Revisions are next.

Built in
Visual Pinball
Theme
Jules Verne

12

Experiments in my own tools

Ink sketch of a quill writing by itself as ribbons of sound drift from an old microphone.

Local Dictation

My own version of Wispr Flow.

13

Local Dictation

Private

I talk faster than I type, so I built my own dictation app.

Press a hotkey and talk. The words land wherever my cursor is. It runs OpenAI's Whisper model on my own computer, so my voice never leaves the machine.

Current Status

A working private build on my own Windows machine. It's a tool for me, not a product.

Runs on
Windows
Engine
Whisper, offline

14

Experiments in adventures

Ink sketch of an office worker raising a glowing sword as a small imp steps off a teleport pad.

Another Day at the Office

A D&D adventure set in a corporate tower.

15

Another Day at the Office

Draft

It's Monday at GigaCorp, and the CEO's new teleport machine just switched on.

Everyone who plays the company's MMO wakes up as their character. Then fiends start arriving on the delivery pads. The party climbs the tower, floor by floor, to shut it down.

Current Status

The whole first draft is written, all four parts. Art and maps are next.

Rules
D&D 2024
Levels
3 to 7

16

Experiments in retail

Ink sketch of a bookshop corner with mugs, a tote bag and a cat asleep on a stack of books.

Plot Twist Goods

Merch for people who read too much.

17

Plot Twist Goods

Live

Plot Twist Goods is my shop for readers.

Mugs, shirts, and totes for fans of LitRPG and dungeon-crawler fiction. The jokes land if you've read the books.

Current Status

The shop is open and taking orders.

Sells
Mugs, shirts, totes
For
LitRPG readers
Visit plottwistgoods.com

18

Afterword

Why I keep this journal

Every experiment in this journal has the same problem my clients have.

Nobody asked for it. Nobody knows it exists. It has to earn a stranger's attention anyway.

Building them keeps my advice honest. I run the sequence on my own work before I tell you to run it on yours.

19

The main quest

Here for the marketing?

That's still the work. Pick your door.

I read every message myself.

20

Experiments from the desk of The Wizard of Marketing

jakethewizard.com

Back to the cover

Cover

Drag a page corner, tap the page edge, or use your arrow keys.

The Short Version

Rather skim than turn pages? Every experiment, one line each.

  1. QuizardsA co-op trivia dungeon crawl for up to ten friends.Live
  2. AliceThe AI assistant I'm building to run my office.Testing
  3. FoeforgeA D&D encounter builder rated against your real party.Live
  4. Big IdeasFive business storybooks for kids ages 6 to 9.Typeset
  5. NAUTILUSA Jules Verne pinball table built in Visual Pinball.Tuning
  6. Local DictationOffline voice typing that never leaves my machine.Private
  7. Another Day at the OfficeA D&D adventure where office workers fight up their own tower.Draft
  8. Plot Twist GoodsMugs, shirts, and totes for LitRPG readers.Live